What makes a good veterinary practice website?

March 24, 2025

Did you know that a high quality website is one of the best investments you can make for your veterinary practice?

As well as informing pet owners in your community of the services you offer and the expertise of your team, your website can also provide a wealth of valuable pet advice that will help pet owners to make the best choices for their animals.

However, as your website will essentially be the digital face of your practice, there are some important decisions and considerations you’ll need to make in order to ensure that it helps you to form meaningful connections with pet owners in your local area.

Let’s look at the elements that every great veterinary practice website has to offer…

  1. It’s easy to navigate

It’s one thing to make sure that your website houses a wealth of valuable information that will provide the support and answers your audience wants to access from your practice, but it’s another thing entirely to ensure that this information is easy to find.

This is where navigational structures come into play.

Your website should have an easily identifiable menu containing clearly labelled categories that will take users directly to the information they’re looking for.

When organising the content on your website, it will be beneficial to remember that we live in a time where many digital products can offer instant gratification. This means that we all expect to be able to find answers within a couple of clicks, so it’s in your best interests to carefully organise your online content and develop a streamlined internal linking structure that takes users on a cohesive and valuable user journey.

And don’t forget that every button should be functional on both desktop and mobile devices!

  1. Filling in forms is straightforward and intuitive

There are a number of reasons why you may want to integrate forms into your website, including:

– Allowing pet owners to get in contact in a non-emergency situation

– Allowing pet owners to book appointments or request medication for their pet

– Enabling visitors to enquire about particular products or services you offer

But if you’re going to incorporate forms into your website, it’s vital that they’re intuitive and easy to fill in.

Firstly, make sure that your form is fully functional. You’ll only frustrate your visitors if the submit button isn’t clickable or there’s something preventing them from typing their response in the answer box.

Additionally, you should be upfront with visitors with regard to the purpose of the form and clearly highlight what they can expect from filling it in. This may be opting in to receiving marketing communications, receiving a call back from a member of your team, or simply helping you to gather information that can help you to refine the services you offer. Just be sure to set expectations from the start.

It’s also important to ensure that every field you’ve included in the form is there for a reason because no one wants to spend a lot of time answering endless questions. You may also put people off by asking for too many personal details or lengthy pet information, so keep it as simple and straightforward as possible.

  1. It provides online registration and booking options

We all lead busy lives, so going above and beyond to provide pet owners with a variety of ways to register with your practice and book appointments will help you to appeal to a wider audience.

If you need to call to confirm information ahead of an appointment, be sure to explain this on your registration and booking page so that your clients know what to expect from the process.

  1. All information is kept up to date

Ensuring that every piece of information on your website is accurate and up to date is one of the simplest ways to create a sense of trust between your practice and pet owners in your local community.

After all, if your contact information is out of date, pet owners won’t be able to contact you, and you’ll likely lose their custom to a competitor.

Similarly, if a pet owner gets in touch to enquire about a particular service they’ve seen advertised on your website but you no longer offer that service, they may start to question your commitment and turn to a different veterinary practice for support. There’s nothing wrong with refining your services, just make sure that this information is always communicated in a clear and timely manner.

It’s also important to update your website blog if you’ve noticed that increasing numbers of pets are being brought to you suffering from the same health issue, as it could help to prevent more animals from becoming unwell in the local area.

By committing to reviewing your on-site content and making regular updates, you’ll find that you’ll become a reputable source of information that pet owners will turn to first, enabling you to expand your client base and provide valuable services to many more pets in your community.

  1. It includes a clickable telephone number

When a beloved pet is unwell or in distress, pet owners want to be able to contact a qualified veterinarian as quickly as possible, so something as simple as making your contact telephone number clickable can become hugely valuable and appreciated in a variety of scenarios.

But even if your practice doesn’t offer emergency out-of-hours services, making your phone number clickable or ensuring that clicking on your email address automatically opens a visitor’s email system can encourage more people to get in touch with your team with any questions, queries or concerns.

A great veterinary practice website is more than just a digital brochure. It should offer clear navigation, intuitive forms for appointments and enquiries, convenient online booking, up-to-date information, and quick, clickable contact options. Getting these elements right ensures pet owners in your community feel supported, confident, and connected to your practice.

Could your practice website do with an update?

Our friendly, expert team specialises in building effective, user-friendly veterinary websites.

Take a look at our website packages or get in touch today to find out how we can help you better support pet owners online.

Categorised in: , , ,