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7 questions to ask before choosing a digital agency for your veterinary business
The process of selecting the right digital agency can appear to be overwhelming, but it doesn’t need to be that way.
Depending on where you are in the selection process, you might have already:
- created a shortlist of potential contenders
- explored their portfolios
- spoken with some of their current or previous clients
Regardless as to how far through the process you have progressed, there are a few questions you need to ask before making any final decisions.
1. Does this agency have specific veterinary industry experience?
Digital agencies with veterinary experience will understand that businesses in this sector come in a variety of different shapes and sizes. Whether you are a single or group veterinary practice, or a company that provides products and services to the sector such as a veterinary recruitment agency, working with a digital agency which recognises the unique facets of our industry will ensure that your digital approach is shaped to deliver the best possible results for your business.
As this is such a crucial component of the selection process, you should also ask more pointed questions, including…
2. Does this agency understand my business?
If you want your digital agency to support you with copywriting and content, such as sharing advice on specific pet-related issues directly with pet owners, you need to know that they understand the veterinary industry and can adopt the correct tone of voice. Ideally, their team will include a qualified vet and/or an RVN so that you can have confidence that the content is accurate as well as professional.
3. How will this agency emphasise the uniqueness of my business versus my competitors?
An experienced agency will be able to help you articulate your differences, and when combined with an effective process, they’ll be able to advise you on a suitable strategy for your particular business.
Working with an experienced team who understands your practice or model will ensure that your business is portrayed with professionalism. Working together, you can communicate the things that set you apart from your competition.
Why not ask for examples of how they have worked with other veterinary businesses to showcase their uniqueness?
4. Can this agency deliver a full custom digital programme tailored to my specific goals and objectives?
Teams with first-hand experience of the veterinary sector will already have a solid grasp as to what works and what doesn’t. Crucially, the best digital campaigns are comprehensive and integrated. To understand their approach, you should explore the ideas process of your potential agencies by asking…
5. Does this agency adopt an ideas-focused approach?
Agencies that demonstrate an ability to tailor proven digital industry approaches to the veterinary sector will deliver innovative campaigns with the power to generate significant results. Your agency should be enthusiastic about their process and willing to talk you through the tactics they believe will work for your business.
As innovation is imperative in the digital sphere, you should also ask…
6. How does this agency ensure that they remain at the top of their game?
In the modern digital landscape, business in all industries and sectors find themselves within a space that is constantly evolving. In addition to ensuring that your agency’s team are dedicated to developing their professional skills, it is also important to question whether they are committed to keeping up to date with important innovations specifically within the veterinary industry. How do they know what clients want?
7. Am I satisfied with this agency’s answers?
Transparency is essential and you must have full confidence that they will always deliver work of the highest quality. Do you think you can work with the team and do you believe in them? Trust your instincts here.
Hopefully, this article will arm you with some key questions to consider when looking for a digital marketing agency for your veterinary business.
If you have any questions about digital marketing for vet practices or veterinary-related business, our team of digital experts are available to help.
Contact us at firstname.lastname@example.org or call 02382 250 102