Case Study

927% increase in 'Engagement' on Facebook in 12 Months

Newton Clarke Vets Facebook marketing

About Newton Clarke Vets

Newton Clarke Vets have two medium-sized practices located in Yeovil and Sherborne, Somerset. This proudly independent practice has visiting specialists to provide an extra level of service to their clients.

Newton Clarke Vets want to be seen as the local source of trusted pet advice in their community.

The Challenge

Local competition, especially from corporate vets, meant that the team needed to increase their visibility and connections within the local community.

Due to the lack of time and in-house resources to create bespoke content and manage their Facebook page, they were struggling to maintain their presence on social media.


What we did/do

Facebook Respond and Engage service
We respond to the interactions, comments and questions posted by visitors on behalf of the practice, 365 days a year. We use the practice’s tone of voice to ensure authentic and effective engagement with their community.

Bespoke content writing and publishing of daily Facebook posts
All posts are pre-approved by the practice.

Social media campaign management
Ideas and implementation aligned with the practice’s goals

Planning sessions and additional marketing support
Regular marketing planning sessions to include online and offline support with ideas including Brownie talks, collecting pet dedications for local radio, case studies, blogs.

Live Facebook Q&A session support

The results

In October 2017, the Facebook page had 602 ‘Likes’, since we took over, the page now has 2104 ‘Likes’ (as at March 2019), that’s a 250% increase in ‘Likes’ in less than 18 months.

The impact of this growth in ‘Likes’ can be seen in the reach and engagement figures.

In Q3 2017, ‘Reach’ was at 28,335,
by Q3 2018 it had increased to 196,354 – that’s an increase of 593%. Across the same period of time ‘Engagement’ rose from 1,162 to 11,930 -an increase of 927%.

What the practice says:

“As a busy practice we know the importance of having a strong social media presence in our local community, but we just didn’t have the time or in-house expertise to manage it effectively. Sarah and the team have been great to work with, they really understand our objectives and our brand. By helping us create bespoke content and engaging with pet owners on our page, they have delivered some fantastic Facebook marketing results for us. Sarah even supported us with a recent successful evening Facebook Live Q&A session.  I would recommend VetHelpDirect for Vets to any business seeking veterinary expert digital marketing support”

— Matt Saunders, BvetMed MRCV. Veterinary Surgeon and Director.

What we say:

"I love working with this practice. They have such a warm and caring attitude, and genuinely want nothing but the best for the pets in their care and this comes across every time I visit them or speak to them on the phone. They’re friendly and approachable, always open to my ideas - dream clients, really! I’ve built up a strong relationship, with Matt and Pippa in particular, and I’m delighted to see their social media going from strength to strength. I want to continue to do all I can to help them succeed."

— Sarah Spinks RVN A1 DIP.CW, Senior Account Manager