February Social Media Roundup

Welcome to February’s social media roundup!

Your new monthly newsletter from VetsDigital and go-to source for navigating the ever-evolving realm of social media.

Discover the latest news, updates, and tips that we think you should be aware of if you’re running social media in practice.

How To Structure Your Social And Digital Content Strategy

Posting on social media may seem straightforward—just come up with an idea and hit publish. However, planning your social content involves more than meets the eye. Rest assured, every bit of effort put into this process serves a valuable purpose!

If you’re managing your social content in practice, take a look at The 7 C’s of Social Media Marketing to gain a better insight into how to approach your social strategy and maximise your opportunities!

Once you have a better understanding behind content strategy, we would recommend creating a content calendar. Check out these 10 Steps for Creating a Content Calendaror better yet, speak to our experienced social media team who will be happy to help!


Brand Research By Social Platform

74% of internet users aged 16 to 64 say that they use social media to research products they are thinking of buying. but which platforms dominate?

I don’t think it’s surprising to see Instagram at the top, followed by Facebook. When it comes to research via social platforms, this applies to services as well as products. Potential customers, or in a veterinary sense, clients, want to know that their pet is in the best hands.

So what is it that pet owners will be looking for when researching on social platforms?

  • Sentiment
  • Trust
  • Word of Mouth

Use your social media platforms to educate pet owners, showcase your knowledge and expertise, share client testimonials and reviews and let your practice personality shine through. Need a little help with your social platforms? Get in touch with the team here at VetsDigital!

Source: DataReportal

Social Platform Image Size Requirements 2024

If you want to ensure that your social media presence looks professional, and your content stands out in busy social feeds, you need to align with the right image dimension requirements for each platform, so your images look crisp in-stream.

To help with this, the team from Hootsuite maintains an always updated social image sizing post, which also includes downloadable data notes for your tracking.

If you need additional support with your content creation, our skilled graphic design team can assist you.


Have You Tried This Trend?

Have you given this latest trend a shot or are you planning to? Tag our VetsDigital social account on TikTok, Instagram, or Facebook—whichever platform you choose to showcase it on.

We’re eagerly looking forward to watching your videos!

Sophie’s Social Media Tip Of The Month

Invest in advertising!

You might be surprised to learn how many people use social media (5 million globally!). With an overwhelming number of social media users and Facebook being the world’s most used platform, it will benefit you to use ads to reach your target audience better.

Speak to the VetsDigital Team about social advertising today!