Facebook, News, Online Advertising, PPC ads, SEO, Web Design,
How to get your veterinary practice digital marketing wrapped up for 2024!
The beginning of a new year is an ideal time to refresh your practice’s digital marketing strategy and make some adjustments that will bring noticeable benefits over the coming year.
To help you get started, here’s a collection of top tips from our veterinary digital marketing team!
Understanding the importance of good SEO- Chris, SEO Manager
Search engine optimisation strategies leverage a range of tactics in order to boost the visibility of your practice online, improve your search engine rankings, and deliver a seamless user experience across each of your online channels. It may be helpful to view your SEO strategy as a way to build long-lasting ‘equity for your brand’, which will help to ensure that local pet owners think of your practice every time they think about veterinary services when the time is right.
There are several core components of a robust SEO strategy, including content creation, which provides you with the opportunity to showcase your expertise and establish yourself as a leading voice of pet care in your local community.
“There are many different types of content that you can create to ensure that your audience understands the full scope of what you have to offer and has trust in your team, including educational blog posts, factsheets, website articles, social media, infographics, as well as short form and long form videos.”
Turning on the tap of enquiries with PPC- Claire, Director of Services
Around 50% [1] of all searches conducted on Google are looking for local information. As a local business, it is important that you are consistently connecting with as many potential clients in your community as possible. Pay-per-click advertising is an excellent tool that can ensure that your practice is visible when a pet owner is searching for “vets near me” intently.
Many people won’t scroll very far down search engine results pages, so it is imperative to obtain a top position on key SERPs. PPC Ads (on Google and Bing) appear above organic search results, which means you can be certain that your practice will be ultra visible in those all important SERPs.
“As it’s PPC, you will only pay for the clicks through to your website that you secure, which means it is an affordable way to boost your visibility amongst local searchers”
Planning ahead using a content calendar- Sophie, Social Media Manager
Content calendars make it simple to plan your social media content and schedule posts in advance. While sometimes ideas for content flow naturally, it is to be expected that at other times, you might be questioning what you should be posting to your social media feeds and your blog.
“To ensure you get off on the right foot this year, our social media team have put together a 2024 content calendar designed specifically for veterinary practices, which addresses all the pet owner and vet business related awareness days throughout the year”
We’ve also made sure to leave plenty of space for you to make notes and add your own ideas, making it the perfect guide for your practice during 2024.
Invest in a website that delights pet owners- Sarah, Account Manager
Regardless of what we’re looking for online, we have all come to expect seamless experiences that allow us to find the information we want without having to spend hours searching.
“Investing in a high quality, modern website is one of the best things you can do for your pet parents.”
But what exactly do we mean by a website that delights pet owners?
Firstly, your website should be easy to navigate. If a potential client is visiting your site to learn more about your services, they won’t want to click through numerous different pages before they stumble across the information they are seeking.
Secondly, less is more when it comes to copy, so focus on conveying key pieces of information without any fluff. It is also beneficial to include up-to-date images of your practice team, which contributes to the creation of an inviting and welcoming ambience around your practice.
On the technical side of things, it is important that your website is mobile friendly, which will ensure that everyone can easily browse your site regardless of the device they are using. You should also include a cookie banner and invest in an up-to-date SSL certificate, which will help ensure that you are compliant with GDPR with a website that will keep your clients’ information secure.
Do more of what works! – Charlotte, Senior Account Manager
And, by extension, less of what doesn’t. Digital marketing is not a one-size-fits-all approach, which means that some strategies and tactics might not drive outcomes that are worthy of the investment you’re putting in. This isn’t a problem, provided that you understand where you should focus your attention to maximise the return on your investment.
“The best way to determine which digital marketing strategies are working best for your practice is to utilise both Google Analytics and the in-built analytics tools on social media platforms.”
Regularly reviewing this data will allow you to understand which posts are receiving the most engagement, driving the most clicks, and improving your visibility online.
