Making the most of Google Ads for vet practices

Online advertising enables businesses like yours to promote your practice directly to an audience that is already likely to be interested in the services you can provide. With advanced targeting capabilities, smart analytics dashboards and comprehensive campaign management tools, running a Google Ads campaign can help you to propel your practice towards your core goals and objectives whilst increasing your reach and significantly improving your conversion rate.

From tracking how many people who sit within your target demographic are clicking on your ads to connecting with your potential clients in the right places as they browse on any number of different devices, Google Ads allows you to maximise the advantages your practice can drive from online advertising.


Advanced ad targeting

By filtering out people who aren’t currently looking for the services you offer, you will find it easier to make the right connections, in the right places and at precisely the right times, whilst also driving a strong return on your investment (ROI).

Google’s advanced targeting capabilities allow you to display your ads to clients and potential clients based upon a variety of different factors. Google Ads can be targeted in myriad ways, including displaying ads on search engine results pages (SERPs) for related keywords or phrases, based on the geographical location of the user, the device a person is using to browse on, and even the time of day or day of the week.

These comprehensive capabilities mean that Google Ads is one of the best lead generation tools available to practices like yours. Provided that your campaigns are set up and managed correctly, they have the ability to channel targeted leads directly towards your website or other valuable online property you want to promote, such as a mailing list or contact form.


Bridge the Gap

All marketplaces are competitive and you need to know that you are doing everything possible to reassure your audience that you can deliver the best services for their needs. Google Ads campaigns can help you to increase awareness of your brand and to build a strong, highly engaged community of people who are interested in what you have to say.

Building a brand can be difficult and running a considered Google Ads campaign can help you  increase the visibility of your practice, both online and within your local community. Google Ads can also help to support your search engine optimisation (SEO) strategy, as campaigns will effectively bridge the gap between your social advertising and organic optimisation efforts by attracting instant traffic that your sales processes can successfully convert into loyal clients.


Monitor your success

With advanced analytics technologies, you’ll always be able to keep an eye on the overall success of each campaign you run. In addition to learning more about who clicked on your ad and when, if you add a tracking code to your website you’ll also be able to monitor any actions they went on to take, including booking an appointment or phoning your practice.

Understanding which campaigns drive the most clicks will help you to refine your approach, and familiarising yourself with the habits of your audience will help you to hone your messaging to connect with them in meaningful, mutually beneficial ways.


Not sure where to get started with Google Ads? You don’t always need big budgets for online ads to have an impact and our team of accredited Google ad specialists are experienced in creating effective ads in line with key business objectives. Get in touch with our team to find out how we can help you.