March Social Media Roundup

Welcome to March’s social media roundup!

Welcome to our new monthly newsletter from VetsDigital, your go-to source for navigating the ever-evolving realm of social media.

Every month, we will share the latest news, updates, and tips that we think you should be aware of if you’re running social media in practice.

Stay informed and boost your practice’s online presence whilst getting practical advice to help you stand out from the crowd on social media 🐾

The TikTok Trends Digest: Your guide to creating on-trend content

Are you considering starting a TikTok account for your practice? Have you recently become a TikTok user and wondering how to navigate trending content? Then this article is for you!

When it comes to defining trends on TikTok, there’s a difference between what’s trending now and being on-trend. Did you know there are ‘Trend Moments’, ‘Trend Signals’ and ‘Trend Forces’? Discover how to make to make trends work for you here and learn what 4 key elements make a trend.

Want to know what’s coming up in 2024? You can find the 2024 Trend Forecast here.

Your Instagram profile is your virtual shop window – Is your shopfront turning heads?

Is your Instagram profile truly representing your practice?

Your profile is more than just a digital presence – it’s your virtual shop window! Will pet owners stop to take a peek? What impression will they get? It’s time to ensure your ‘shop window’ reflects your practice’s personality and values.

Consider these questions: Does your profile educate on responsible pet ownership? Is it a go-to page for practice updates and info? 📲

Here are some tips for optimising your Instagram profile:

  • Complete your bio with your practice name, location, and a short description of the practice and your website (remember, you can add up to 5 links to the bio now)
  • Make sure your profile pic is clear and representative of the practice
  • Organise posts and stories into highlights for easy navigation (learn how here)
  • Share content that showcases your practice and team – authenticity is key! Remember, it’s not about perfection but consistency

Stuck for ideas? You can download our FREE Instagram Content Guide here.

8 Tips to Boost Your Facebook Page Engagement

Are you looking for ways to generate more engagement on your Facebook Page? Want to encourage more likes, shares and comments on your Facebook posts?

The team from Red Website Design share 8 ways to increase Facebook page engagement in this infographic.

Here’s a quick summary:

  • Post native videos directly to Facebook
  • Look to Facebook insights for data you can use
  • Post exclusive content
  • Interact & engage meaningfully
  • Make the most of user-generated content (this could be reviews or tagged posts)

You can read the full article by clicking the button below. If you need help planning or posting on your practice Facebook page, contact the VetsDigital team!

Why cutting your marketing budget could cost you more

If you are considering cost reductions, you may want to think twice before reducing your marketing budget. Marketing helps keep your business visible, and cutting back on social media marketing means diminishing your reach and engagement with potential clients.

Take a look at these results from a client who halved their monthly marketing budget . As evidenced in the image, there are month-on-month declines in page reach and engagement.

Businesses across all sectors have seen their profit margins decrease, which is a driving force for many to cut back on outgoings, including marketing efforts. So, while we’ve established that reducing or putting a stop to your practice’s digital marketing would be counterproductive, what should you do instead?

Content we are enjoying…

If you follow our VetsDigital social media pages, may have seen a few familiar faces pop up! We have been loving sharing our ‘Day in the lives’ videos with you. Head over to our Instagram page, get to the know the team and discover what a typical day in the life looks like!

And while we’re on the topic, we just had to share with you this brilliant Day in the life’ from a team member at popular smoothie and juice company, Innocent!

Why not give it a try in practice? And remember to tag us in your ‘Day in the life’ posts.