Instagram, News, Social media,
Should my veterinary practice post on Instagram?.
The short answer to this question is: yes! Your veterinary practice absolutely should be posting on Instagram.
But as that statement doesn’t really give much away in terms of precisely why Instagram can be such a powerful social media tool for your business, let’s take this opportunity to delve a little deeper into the topic.
We’ll begin with the most important point, which is…
Frankly, who doesn’t love seeing pictures of pets?
Basically no one!
You see, the internet LOVES pets. From cat videos to pictures of adorable dogs, bunnies, birds and more…Animals sit at the heart of feel-good online content.
As part and parcel of what you do, your veterinary practice already has an array of potentially extremely popular content to share with an Instagram audience who can’t resist cooing over our feathered, furry, and scaly companions.
But, why Instagram?
Instagram is a super visual platform
If you’ve got a smartphone that can take a decent picture and an Internet connection, you’ve got everything it takes to make the right impression on Instagram.
You don’t even need to spend a lot of time crafting a lengthy caption. A couple of sentences or even just a few words and some well-chosen hashtags and a sprinkle of emojis are all you need to start seeing those likes rolling in.
Engagement on Instagram is unparalleled
Every social media platform has its own set of unique benefits and Instagram’s just so happens to be the ability to offer high engagement rates.
This means that getting comments and likes on content that resonates with your audience is much easier on Instagram than it is on every other social platform.
Instagram is an opportunity to diversify your content
Audiences really want to get to know the people behind the brands and businesses they choose to visit and support. Excitingly, Instagram provides you with the ideal opportunity to showcase a slightly different and more personal side to your practice.
You might, for example, choose to use Instagram to share photos of the pets you welcome in through your doors. Or, you may instead want to use this visual platform to take your audience behind the scenes and share what a typical day looks like for you and your team.
Instagram will boost your local search visibility
As a local business, you know how important it is to be really visible to people in your community.
Another positive feature of Instagram is that it allows you to tag each picture or video you share with your location, which will help you to show up in those all important local searches.
It’s a ‘social media’ for a reason
Taking the time to follow local pet owners can also be beneficial. As well as further boosting your local visibility, engaging with content shared by pet lovers, charities and other pet-related businesses in your local area will help you to build a sense of community and ensure people associate your practice with positive feelings and emotions.