Social Media Case Study - Street Vet

A winning social media strategy helps Street Vet charity scoop £100k

About StreetVet:

StreetVet is a not-for-profit veterinary organisation started in 2016. It is now a multi-award winning RCVS registered practice which provides accessible veterinary care to the homeless and their dogs on the streets of London, Bristol, Brighton, Birmingham, Cambridge, Plymouth, Southampton, Cornwall and Cheltenham.

The challenge:

StreetVet were taking part in a £100k Charity Giveaway competition run by Animal Friends Pet Insurance. The charity with the most public votes would win and so StreetVet needed help to increase their brand awareness and drive public votes.

Sam Joseph describes his experiences of partnering with VetsDigital.

What we did:

  • VetsDigital partnered with StreetVet by:
  • Creating a multi-channel social media strategy
  • Creating a content marketing plan
  • Copywriting and scheduling of social media posts,
  • Planning and executing online ad campaigns
  • Optimising the website for improved performance and Search Engine Optimisation (SEO)

The results:

StreetVet secured 22,000 out of the 45,000 public votes to win the £100,000 competition. Their brand awareness increased and their website performance has improved.

What the client says...

The VetsDigital and VetHelpDirect team has played an incredible role in helping to raise our awareness through social media marketing. As a team of digital experts with veterinary backgrounds, we have confidence that they will represent our brand professionally and knowledgeably on our behalf.

— Sam Joseph, co-founder of StreetVet.

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