The final straight… Best UK Vets 2020 is only a month away!.

And the race is really hotting up! As of this week, only 200 votes separate 1st from 2nd, and there’s only 1 vote in it between 3rd (Bronze Award) and 4th… so there really is all to play for! 200 reviews might sound like a lot – but that’s only 6 clients a day deciding to review your practice. And of course, there are the specialist awards as well, like last year’s Mobile Vet Award, or Best Scottish Practice. So if you want to be involved… read on!

 

What is Best UK Vet?

It’s a series of awards each year, sponsored by VetHelpDirect.com. The aim is to recognise and reward excellent customer service by veterinary practices. And there are no judges, no expert opinions – just the ratings that your clients give you. The more 4* or 5* ratings you get, the further up the board you go, and the highest placed practice wins. It really is that simple!

 

How do clients review us?

VetHelpDirect.com and Any-UK-Vet.co.uk operate an independent review platform. Every veterinary practice in the UK is listed on Any-UK-Vet, and any of their clients can review them, across a range of metrics. Of course, we take the reliability of these reviews very seriously – reviewers must be a client of the practice, for example, and we do take steps to check this.

 

Why is this a good thing?

There are two reasons. Firstly, it’s really useful to get an overview of how your client base regard the practice! Are there areas that you’re doing really well in? Or conversely, what areas could you improve? The star ratings and, crucially, their associated comments, give you a genuine clients-eye view of your practice.

Secondly, of course, it’s excellent marketing. Our studies suggest that overall, online reviews are the second most important factor that potential clients check out when choosing a new practice (and for younger clients, they’re even more important than the opinions of friends and family). Good reviews are gold! However, if they’re too good to be true, then people tend to be suspicious… which is one reason why you really shouldn’t worry about a few poor reviews, they really do give verisimilitude to the rest.

 

So what’s in it for us?

The winning practices get a great publicity break! Best in Category and the Silver and Bronze awards get banners for Facebook or their website, certificates to put up, press releases, and listings on our websites. The winning practice also gets an award ceremony for their staff and clients, as well as local dignitaries and press – and money towards a celebration for their staff. All in all, it results in a dramatic boost to practice profile, and a chance to thank your staff and clients.

 

How do we enter?

Just start asking your clients for reviews! All practices are listed on Any-UK-Vet, but for a small fee you can also be listed on the VetHelpDirect.com directory as well, and we can help you promote the message to your clients. Point them towards the reviews and see what happens!

To find out more, get in touch and talk to the Directory and Reviews team!