This weekend saw a major outbreak of “ransomware”: it hit the headlines because it hit the NHS, as well as many other large networks including Fedex, the German rail network Deutsche Bahn, and even the Russian Interior Ministry. Europol has reported that the WannaCry 2.0 outbreak has claimed 200,000 victims across 150 countries.
The Google Places pack is one of the most important places for local businesses – and Google are mixing things up. Find out if this is a good thing or a bad thing for your vet practice…
What is Instagram? Is it better than Facebook for vet practices? How to post, how to build an audience and the big 4 reasons you need an Insta account and need it now.
Not, I hasten to add, that you would deliberately misuse it – you wouldn’t sell their details, or pass them on without consent, would you? However, your practice database is worth a fortune in the wrong hands – and that means that there are people out there who would put a lot of time and effort into stealing it – and that is something you need to care about – for moral, professional and legal reasons.
Most of our readers will probably be aware of the Best UK Vets Awards which we sponsor, but for those who don’t, it’s a reflection of our commitment to genuine, client-led reviews. On the websites VetHelpDirect.com and Any-UK-Vet.co.uk, clients can leave reviews of their practice. They are invited to leave a star-review (one star for abysmal, five for excellent), plus any comments about that practice.
On 10th of February we then count up all the four and five-star reviews, and the practice with the most is declared the winner. They receive free publicity from us (like this blog, among other things!), a series of press releases, and an awards ceremony & after-party for their clients, PR materials, a trophy, certificate, banner…the list goes on!
Your website is a reflection of you, your team and your whole practice. It is often where potential clients will get their first impression of you and, if it’s not good, you might not get another chance to impress them. So…Do You Need a New Website?
Veterinary practices are not like every other ‘small business’ or ‘local business’ out there, you guys are special. And therefore you should be concentrating on social media platforms that work best for YOU! Here’s a list of the top social media platforms out there and how well we think they work as tools for your vet practice.
If you were looking for a new dentist, or car, or choosing a hotel would you turn up blindly at the door, with your fingers crossed? Or would you search online first?
You’re not alone, the vast majority of people now do their research online before committing to a new product or service and a new vet is no exception. Read which questions to ask a web developer…
Do you use email as part of you marketing strategy yet? It is still one of the most effective and yet least utilised marketing methods for veterinary practices.
Your Facebook page should be full of comments, likes, photos and questions from your fans.
This engagement is not a ‘nice-to-have’…
This engagement is hugely valuable and an opportunity for you to turn real people into paying clients. Here’s how:
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