Marketing involving veterinary medicines – an update for ALL UK veterinary practices
You may not think that you are advertising veterinary medicines…. Read More
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Veterinary medicines and supplements on websites – advertising, educating or something in between?
Dr David Harris BVSc PGCert VetEd, FHEA, MRCVS – Veterinary… Read More
Can your clients trust you with their data?
Not, I hasten to add, that you would deliberately misuse it – you wouldn’t sell their details, or pass them on without consent, would you? However, your practice database is worth a fortune in the wrong hands – and that means that there are people out there who would put a lot of time and effort into stealing it – and that is something you need to care about – for moral, professional and legal reasons.
Best UK Vet Awards 2017 – the Results are In!
Most of our readers will probably be aware of the Best UK Vets Awards which we sponsor, but for those who don’t, it’s a reflection of our commitment to genuine, client-led reviews. On the websites VetHelpDirect.com and Any-UK-Vet.co.uk, clients can leave reviews of their practice. They are invited to leave a star-review (one star for abysmal, five for excellent), plus any comments about that practice.
On 10th of February we then count up all the four and five-star reviews, and the practice with the most is declared the winner. They receive free publicity from us (like this blog, among other things!), a series of press releases, and an awards ceremony & after-party for their clients, PR materials, a trophy, certificate, banner…the list goes on!
This year, the winner is…
Inglis Vets win the Practice Marketing Award from the VMA Awards
We would like to offer our huge congratulations to Inglis Vets, very deserving winners of the Veterinary Marketing Agency – Practice Marketing Award 2016. The VMA Awards were presented at an award ceremony today in London, hosted by Kate Silverton.
What to Post on Facebook
A good veterinary practice Facebook page should have a wide mix of content to keep fans interested and engaged. Below we’ve listed some ideas of content that you should consider including on your practice page. If you’ve got any more suggestions, please leave them in the comments box at the bottom of the page – all suggestions greatly appreciated as always!
Has your practice heard of Weigh in Wednesdays yet?
Weigh in Wednesday is part of the new Friends for Life campaign from the PFMA aimed at pet owners to help them better manage their pet’s lifestyle and nutrition. Your practice can use this campaign to encourage your clients to visit you more often and be more aware of pet obesity – the risks and the solutions.
What should vets do about negative comments on their Facebook Pages?
Pete Wedderburn’s recent blog on VetHelpDirect.com raises some interesting dilemmas for veterinary practices on facebook.
Respond to the disgruntled clients on facebook or ‘go nuclear’ and delete and block the user that is the question posed by Pete Wedderburn, Telegraph Vet and Practice Owner, following a difficult situation on his own practice facebook page. You can read the blog here
