How digital marketing campaigns can cost effectively boost your vet business revenue

It can be challenging to determine exactly which marketing activities will generate the best return on investment (ROI) and increase new client acquisition.

You need to know that your marketing investment will translate into revenue to ensure that you can continue providing valuable services to clients in your local community. So, let’s explore the scope of digital marketing campaigns and some of the key benefits that a successful campaign will deliver for your veterinary practice or veterinary business.

What is a digital marketing campaign?

A digital marketing campaign is an approach to online marketing designed to drive traffic, engagement, conversions and/or revenue. Businesses and marketers can design campaigns that utilise social media, content marketing, and/or pay-per-click (PPC) advertising to connect with a targeted audience and meet your core business goals.

For veterinary businesses, PPC Google ads and targeted Facebook advertising are often best placed to drive the most impressive results, as clients looking for veterinary services frequently turn to these platforms for information, advice and to identify the best services in their local area.

As visibility is critical to client acquisition, a digital marketing campaign is an excellent way to ensure that each one of your potential clients knows:

1. Who you are
2. Where they can find you
3. How to contact you when they need you most

What are the benefits of running a digital marketing campaign?

Digital marketing campaigns deliver a range of benefits. Your unique goals will inform the direction your campaign will ultimately take, but here are some of the key benefits that will deliver tangible and lasting results for your business.

– Personalisation and versatility

As part of your digital marketing campaign, an optimised landing page will be created, which your visitors will arrive on when clicking on one of your target ads.

In addition to containing the information your visitors will want and expect to see, this page will also include a tailored call-to-action (CTA) encouraging further engagement and interaction. Depending on your objectives, this might be a link to your email newsletter, a form for a client to register the details of their pet, or a direct call button which can be used to book an appointment with one of your vets or find out further details on a promotion.

– Measurable ROI

As all aspects of a digital marketing campaign are measurable, key metrics can be monitored to drive the best possible ROI for your business. From the moment it goes live, important data will be collected and used to inform key decisions that will ensure your campaign is fully optimised from beginning to end. This will help to drive strong and sustainable results and propel your business further towards achieving your goals, whilst avoiding wasted investment in ineffective strategies.

– Continuously optimisable

Unlike print marketing, digital campaigns are easy to update and optimise. As analytics tools constantly collect and analyse data, key insights can emerge that will provide your team with the information they need to continually make highly informed optimisation decisions. If it transpires that a given aspect of your strategy isn’t generating the expected results or can be further optimised to drive even better results, changes can be implemented efficiently which will reduce costs and ensure ROI.

We understand that it can be difficult to know where to start with a digital marketing campaign. If you think this is something that would benefit your business, please contact us and we’ll be happy to help!

For an example of the effectiveness of our digital marketing campaigns, take a look at this case study and testimonial from one of our valued clients.